SIMPLE TIPS FOR MEASURING DOGS COLLAR SIZE

From taking accurate measurements to choosing the right width and material, this guide covers the key considerations to help you find a collar that fits beautifully and performs as it should.

Brown leather dog collar resting on a weathered log outdoors, surrounded by natural foliage.

Choosing the right collar begins with understanding your dog's individual proportions. A well-fitted collar should feel comfortable, remain secure during everyday walks and provide the freedom of movement your dog needs to explore with confidence.

At Pawcroft, we believe that thoughtful design and considered craftsmanship should go hand in hand with comfort and practicality. Finding the right fit is an essential part of that process. Too loose, and a collar may slip free. Too tight, and it can cause unnecessary discomfort or restrict movement.

From taking accurate measurements to choosing the right width and material, this guide covers the key considerations to help you find a collar that fits beautifully and performs as it should.


TIPS ON MEASURING YOUR DOGS COLLAR SIZE

Get a soft measuring tape to measure your dog. If you do not have soft tape, use a piece of string and measure it against a hard measuring stick.

Beginning from the widest part of the head, measure your dog in a couple of places including the place on the neck where you want the collar to sit. For accurate measurements, the general rule is to measure around the dog’s neck snugly. This means two fingers under and then adds two-three inches for the correct size. Confirm the measurement with the manufacturer’s sizing chart for specific instructions and sizes for the product.


GET SOMEONE TO HELP YOU

Ask someone to help keep your dog calm and comfortably positioned while you take the measurements. One person can gently reassure the dog whilst the other checks the fit of the tape and records the result. 

Avoid pulling the tape too tightly, and take the measurement more than once to ensure consistency. If your dog is particularly energetic or unsettled, take a short break and try again when they're more relaxed. A few extra moments spent getting the measurement right can make all the difference when choosing a collar you'll both be happy with.


COMFORT FIRST THEN FASHION

Once fitted, check that the collar sits in the intended position without digging into the skin, restricting movement or sliding around excessively. Observe how your dog responds when wearing it, particularly during the first few walks. Persistent scratching, rubbing or signs of discomfort may indicate that the fit, width or material needs reconsidering.

For dogs with short coats or sensitive skin, pay particular attention to the material and the finish of the collar. A smooth, well-finished surface can help reduce unnecessary friction, whilst an appropriately sized collar will minimise rubbing during everyday wear.

It's also worth considering your dog's lifestyle. An active dog that regularly explores woodland trails, open fields or coastal paths may have different practical requirements from a companion whose walks are more urban.


WHY COLLAR WIDTH MATTERS JUST AS MUCH AS LENGTH

Neck circumference is an important starting point, but it isn't the only measurement worth considering. Collar width also plays a significant role in comfort, proportion and suitability.

A narrow collar can look elegant on a smaller dog, whilst a broader design may provide a more balanced appearance on a larger breed. Width should be chosen with your dog's size, build and individual needs in mind, rather than appearance alone.

As a general guide, our collar widths can be considered as follows:

Width

Best suited to

15mm

Toy and small breeds, puppies

20mm

Small to medium breeds

25mm

Medium to large breeds

38mm

Large and giant breeds

These are starting points rather than fixed rules. Breed, neck proportions, collar construction and individual comfort should all inform your final choice.

For larger, stronger dogs, a suitably wider collar can distribute contact across a broader area than a narrow band of the same material. However, width alone does not determine comfort or safety. Appropriate fit, sound construction and the collar's intended use remain equally important.

If you're shopping for a larger breed, explore our wide range for designs that take larger proportions into account.


DOES COLLAR MATERIAL AFFECT FIT?

Different materials respond differently to everyday wear. Softer textiles offer greater flexibility, whilst synthetic materials can vary in their resistance to stretching and moisture.

At Pawcroft, we use premium full-grain leather for all of our collars, chosen for its exceptional quality, natural strength and enduring character. Full-grain leather retains the natural grain of the hide, giving it a distinctive finish and the structural integrity that makes it such a valued material. Unlike many synthetic alternatives, leather also develops character with age, gradually softening and becoming more supple with regular wear.

However, leather is a natural material, and its characteristics will evolve over time. With repeated use, it may stretch slightly and adapt to the way it is worn. The extent of this change depends on factors including the leather's thickness, construction, exposure to moisture and the amount of tension placed upon it.

Proper care also plays an important role in preserving its structure. Prolonged exposure to moisture, excessive tension and improper drying can affect the leather's shape and integrity. Allowing a wet collar to dry naturally, avoiding direct heat and maintaining the leather with appropriate care will help preserve its suppleness and minimise the risk of drying or cracking.


WHAT IF MY DOG IS IN BETWEEN SIZES?

Size up rather than down, but if you're uncertain which size to choose, contact us before placing your order. We'd much rather help you find the right fit from the outset than leave you uncertain about your choice.

When getting in touch, include your dog's neck measurement, breed and the collar you're considering. These details will help us offer more useful guidance.


Pawcroft is a one-stop place to shop wonderful dogs’ accessories online. Visit our website and shop for your next collar or leash. 



FREQUENTLY ASKED QUESTIONS

How tight should a dog collar be?

A properly fitted collar should sit comfortably around the neck, with enough room to slide two fingers between the collar and your dog's skin. It should not dig in, restrict movement or slip off easily. Always consider your dog's individual proportions and the collar's design.

Should I measure my dog's neck or an existing collar?

Measuring your dog's neck directly is generally the best starting point. If you use an existing collar for comparison, measure the fitted circumference rather than the collar's total length, and check the new manufacturer's sizing instructions.

What should I do if my dog keeps slipping out of their collar?

First, check the fit and adjustment. If the collar is correctly sized but your dog can still back out of it, their head and neck proportions may make a standard flat collar unsuitable. A properly fitted Martingale collar may offer a more secure alternative.

What collar width is best for a large dog?

A wider collar may be appropriate for a larger breed, but the best width depends on the dog's neck proportions, build, comfort and the collar's construction. Consider both the measurements and the intended use before making your choice.

Is leather a good material for a dog collar?

Quality leather is valued for its durability, distinctive appearance and ability to develop character over time. When properly fitted and maintained, it can be an excellent choice for everyday wear. As with any material, suitability depends on the individual dog, the collar's construction and the conditions in which it's used.

When should I replace my dog's collar?

Inspect the collar regularly for damaged stitching, worn adjustment holes, weakened fastenings, fraying or cracks in the material. Replace it if any part shows signs of deterioration that could compromise a secure fit.